An itec customer story

Stepping Up Direct Mail for Cosyfeet

Discover how ITEC, a Xerox Business Solutions Company, helped specialist footwear brand Cosyfeet smash its marketing goals with a smart, cost-effective approach to direct mail. 

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1983
Established In
80
staff
1.7 M
Mail items a year

CHALLENGE

High-Volume, Ad-Hoc Mailing

Cosyfeet launched in 1983 with a simple idea - to make attractive, extra roomy footwear for swollen feet. Since then, the range has expanded to include ultra-comfy socks and hosiery, premium foot care solutions and innovative mobility products.

Catalogue mailouts have a direct impact on Cosyfeet’s sales. The business’s main customer base of older people means that many orders are placed over the phone or via printed order forms, returned in the post.

As well as large numbers of ad hoc catalogue requests, Foot Shop also has a jam-packed marketing schedule. There can be up to 16 campaigns, each involving the mailing of 70,000 - 160,000 items, every year.

The business needed a mailing company that could handle a large and diverse range of requests, and offer support and advice on the most cost-effective and timely approach. ITEC was the perfect partner.

 

“We initially chose a different provider to help us with mailing our catalogues, but they over-promised and under-delivered. ITEC stepped up to help and were brilliant from the word go”

- Angus Lewis, Head of Marketing
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SOLUTION

A Bespoke, Flexible Approach

Following a highly successful trial period, ITEC took over the mailing of all Cosyfeet catalogues. Customers who request a catalogue can count on a reliable, speedy delivery. Seasonal campaigns are carefully planned to ensure they run like clockwork and exceed targets.

Unlike many other mailing companies, ITEC charges Cosyfeet based on a flexible payment model which includes a dedicated Account Manager for 1:1 support. ITEC’s pricing model means Cosyfeet aren’t asked to commit to a fixed volume of mailing, nor is there a minimum spend. Instead, the business only pays for what it uses. 

“When you work with ITEC, nothing is a problem”

- Angus Lewis, Head of Marketing
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RESULTS

A tech transformation

ITEC created a bespoke mailing solution to optimise efficiency at Cosyfeet and to help the business smash its marketing goals. The ITEC team has come up with a simple, streamlined way to ensure that all mail is sent quickly, securely and cost-effectively. Cosyfeet is also supported by a dedicated Account Manager who is able to offer proactive and reactive solutions.

1,7M+ Mail items successfully sent each year
A 100% Reliable service
A simple, secure, streamlined operation

“ITEC’s approach means we don’t just save time but we don’t worry about our mailings any more, because we know it is taken care of.”

- Angus Lewis, Head of Marketing

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