An itec customer story

Bowling Over Cricket Fans with Connectivity

Discover how ITEC has bowled over fans (and bosses) at Somerset County Cricket Club by rolling out cutting edge connectivity that transforms, streamlines and monetises the WiFi experience...
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80
EMPLOYEES
12.5 K
cpty stadium
1875
Founded In

CHALLENGE

MONETISING AND MAXIMISING VENUE CONNECTIVITY

Ahead of the 2019 Cricket World Cup, the England Cricket Board (ECB) asked all host venues to ensure their WiFi connectivity was up to scratch. They recommended a provider – but SCCC took the bold decision to go against the grain and find a Technology Managed Service provider who could deliver their digital vision of seamless, high speed WiFi across the ground for every fan to enjoy.

“Ground-wide Wi-Fi was on our agenda for some time. It’s the next logical step to take when considering the matchday experience and additional value for our Members and supporters.”

- Sarah Trunks, SCCC Strategy Director
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SOLUTION

STADIUM-WIDE WIFI THAT WORKS

As part of its Technology Managed Service, ITEC created a bespoke connectivity solution for SCCC that included installing seamless Aruba WiFi across the entire ground – from the stands to the car parks and bars. ITEC was the only provider able to offer a connectivity solution with a built-in window into customer behaviour, enabling the club to monetise the new system based on the data collected. IT systems, included servers and hardware, was also replaced to create an infrastructure that is consistently secure, resilient and reliable. 

“ITEC is a dynamic and growing company with their roots firmly placed in the South West.”

- Sarah Trunks, SCCC Strategy Director
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RESULTS

A TECH PARTNER THAT DOES MORE

SCCC is now one of a handful of stadiums in the UK that can boast about its super-speed, super-secure, user-engaging WiFi.

The new system not only exceeds expectations in terms of resilience, speed and reliability, but it has also enabled the club to engage with its fans and visitors in a new and exciting way. The changes played an integral part in the club coming top of a survey about venue experience during the 2019 Cricket World Cup. 

It’s been a ground-breaking transformation for SCCC – but, for ITEC, it’s all part and parcel of its Technology Managed Service.

Next-Level Tech Solutions
Commercial Success
High Customer Satisfaction

ITEC has truly become part of our extended cricket family. ”

- Sarah Trunks, SCCC Strategy Director

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