An itec customer story

Delivering a Mailing Solution For Modern Politics

Find out how this local branch of Conservatives found a simple and sustainable solution to direct mail campaigns that saved time and money – and could be achieved in the tightest of turnarounds.

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3
Paid STAFF
100
volunteers
1
Office

CHALLENGE

Delivering On A Tight Time-Frame

Richmond Park and North Kingston (RPNK) Conservatives came to MailaDoc, part of the ITEC group, in March 2018. They needed a mailing solution – and they needed it fast. The turnaround for the project was super-tight so the pressure was on to get it done, and get it right. The existing mail system was expensive and incredibly time-consuming. They needed a stress-free solution that would simplify the process and free up valuable volunteers for more pressing campaign work.

“Our volunteer team were exhausted and we knew our existing way of doing things could be improved. Now, it couldn’t be simpler – and there’s no going back!”

- Phil Eastment, Agent at RPNK Conservatives
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SOLUTION

BESPOKE IT OVERHAUL

MailaDoc immediately sprang into action and came up with a plan to handle all data work, amends to artwork, print, enclosing and postage. It allowed the team to deliver an effective mailing solution that helped RPNK work smarter; saving them money, time and a whole lot of stress. The final products didn’t just look great, they were on-time. The letters landed on doormats within just a day or two.

“Working with MailaDoc was so simple compared to our old way of doing things – I emailed all the details, and they took care of the rest.”

- Phil Eastment, Agent at RPNK Conservatives
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RESULTS

Politics, Done Smarter

With MailaDoc’s help, RPNK Conservatives’ message was heard loud and clear – and it was easy to see the great results it achieved, with a positive correlation between the areas targeted and the election results. Since MailaDoc helped RPNK Conservatives to achieve a smarter way to campaign, the team have reclaimed tens of hours wasted on the old way of doing things. Because they discovered MailaDoc’s Technology Managed Service, they’ve been able to free up valuable office space and escape the pressure of manually handling mail outs.

£££s
saved
Positive response to campaign
Tens of hours
of reclaimed volunteer time

“Each mailing project used to take up about 10 hours of volunteer time – now it’s done in minutes.”

- Phil Eastment, Agent at RPNK Conservatives

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