The Game Changers: How Two Major Venues Made Tech the Star of the Show

Henry Bevan, October 24, 2019

When people go to a large sports or entertainment venue, whether it’s for a football match or a Take That concert, they go for the experience. Follow the footsteps of two major venues and upgrade your user experience...

The customer might never even think about it, but often the reason the experience is a positive one is down to one thing: tech.

From being able to access free, fast Wi-Fi to using e-tickets that speed up queues, the success of venues big and small all comes down to the tech that’s in place behind the scenes – and the skills of the team looking after it.

But that’s not where it ends. Tech also presents sports and entertainment venues with a huge business opportunity – and that’s where ITEC comes in.  

At ITEC, we help sports clubs and entertainment venues boost revenue and improve experience with bespoke tech solutions, backed up by expert support and years of specialist experience.

Recently, we did exactly this for two major players in the sports and entertainment industry. Here’s how it went:

Bristol Sport

Bristol Sport was formed with a single goal in mind: to promote sport in Bristol and beyond.  The organisation oversees the business, commercial and operational interests of its affiliated clubs which include Bristol City FC.

After the new, much-anticipated 27,000-capacity Ashton Gate Stadium opened in 2015, Bristol Sport needed a managed IT provider that could offer bespoke managed IT and tech solutions that would establish Ashton Gate Stadium as top of the league in the sporting world.

Bristol Sport Bottom

ITEC was able to offer a complete managed IT service that ticked every box for Bristol Sport. It includes 24/7 support from a dedicated team of experts plus two full-time, on-site staff to bolster the existing IT team.

Crucially for this sport and entertainment venue, ITEC’s Technology Managed Service means the venue can rely on a network secure and resilient enough for all its needs and IT issues can be resolved outside of the standard 9-5 at no additional charge.

Most excitingly, thanks to ITEC, projects such as building apps for sports fans have been driven forward without any compromise on ‘business as usual’ – something that the organisation previously struggled to achieve.

With ITEC as its Managed IT and tech partner, Bristol Sport can focus on what it does best: promoting sport in Bristol and beyond, confident that ITEC is as invested in the organisation’s ongoing success as they are.

ITEC's Service goes so far beyond a classic i.t. support service and they have been instrumental in helping us succeeed."

Mike Bohndiek, Group technology lead at bristol sport

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Somerset County Cricket Club (SCCC)

Founded 1875, Somerset County Cricket Club (SCCC) is one of eighteen first-class county clubs within the domestic cricket structure of England and Wales. The club hosts matches and other events at its 12,500-capacity Cooper Associates County Ground in Taunton.

SCCC brought in ITEC to roll out cutting edge connectivity that transforms, streamlines and monetises the WiFi experience at SCCC’s grounds. ITEC delivered, and then some.

SCCC Middle (1)

As part of its Technology Managed Service, ITEC created a bespoke Managed IT solution for SCCC that included installing seamless Aruba WiFi across the entire ground – from the stands to the car parks and bars.

ITEC stood out from the crowd by being the only Technology Manged Service provider to successfully enable the club to monetise its WiFi offer by building in a window into its customers behaviour and collecting valuable data.

IT systems, included servers and hardware, were also replaced to create an overall infrastructure that is consistently secure, resilient and reliable. The results of ITEC’s tech transformation at SCCC has bowled over bosses and fans alike.

It's a pleasure to work with itec and through our shared achievements over the last 12 months, itec has truly become part of our extended cricket family."

Sarah Trunks, Strategy Director at SCCC

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Would you like to transform tech at your sports club or entertainment venue? Looking for a Managed IT partner you can trust? Get in touch with the ITEC team in your area today.

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